Design Class Logo Redesign Project

In this Design class project, students assumed the roles of professional Graphic Designers, each receiving a random company logo (picked from a hat) from their 'client' to redesign and update. Embracing current logo trends (eleven different trends are discussed), they transformed these logos while maintaining a balance between originality and respect for the original design. To showcase the scalability and visual impact of their new logos, students created digital mockups on various products. The redesigned logos were evaluated on neatness, adherence to the top eleven logo trends, and the ability to innovate without significantly deviating from the original design. This exercise provided students with a hands-on experience in modern logo design and application.


View in a larger window